Get Press Coverage & Build Credibility Without Spending $10K on PR Agencies or Ads
You have a business or expertise people need, but if no one knows about it, it can’t grow. I’ll teach you how to land press, build credibility, and become the go-to expert with the same PR strategy I’ve used to help countless clients get featured in national media.
My work has been featured in:
✔️ You're working nonstop for your business… but no one even knows it exists.
✔️ You've poured your heart into your business but the growth is painfully slow.
✔️ You're done wasting money on ads that's getting you nowhere with zero ROI.
✔️ You want to be seen as the go-to, trusted authority in your industry.
✔️ You want to grow your brand, credibility and visibility but don't know where to start.
✔️ You understand the power of PR but don't have $10K/month to hire a PR agency.
I hear you and you're not alone!
You don’t need fame or a big budget to get press. That’s exactly why I created this workshop. For the first time ever, I’m sharing the proven strategies that's helped countless clients become go-to experts in their industries.
Does this sound like you?
You’re a coach, consultant, or expert with a message worth sharing, but you’re tired of feeling like a best-kept secret in your industry.
You know your work could change lives, but getting seen and trusted by the right people feels harder than it should.
Hi, I'm Lauren, your new visibility bestie
Me on the set of the Ellen Show (& in her chair!) with one of the producers.
With over 16 years running an award-winning PR agency as the founder of Pearl PR Group, I’ve helped entrepreneurs and startups land features in Forbes, GMA, Today, Entrepreneur, and more.
But I kept running into the same problem: brilliant business owners who deserved to be seen but couldn’t afford the $10K/month retainers that most agencies charge (including ours).
They had the story, the impact, and the passion… just not the budget or access.
That’s why I created the PR Insider Secrets workshop to give you the exact step-by-step PR framework I’ve used to help clients go from overlooked to everywhere.
It’s the same system that turned startups into go-to experts — and now, it’s yours to use, without spending a dollar on ads or hiring an agency.
You don’t need to be famous. You just need the right strategy and I’m going to give it to you.
PR Builds What Ads Can't Buy
VISIBILITY
So people finally find you.
You could be amazing at what you do — but if no one knows you exist, you stay invisible. PR puts your name in the places people are already paying attention to.
CREDIBILITY
AUTHORITY
So people trust you.
Being featured by the media instantly boosts your reputation. It’s third-party validation that says, “This person knows their stuff.”
So people choose you.
When you're seen as the go-to expert, you're no longer chasing customers — they come to you. PR positions you as the clear, confident choice.
”Lauren has been a standout partner over the past 13 years and I can't wait to work with her again. She has always been positive, efficient and understanding of both clients and broadcasters needs. If you have not had the pleasure of working with Lauren, you're missing out!”
~ R.W. - Co-Executive Producer at The Ellen DeGeneres Show
“Lauren really got us and our vision...she and her team really went above and beyond our expectations to make the NYX FACE Awards and campaign, a complete and beautiful success, and her strategic execution played a role in helping us get acquired by L'oreal.... We give her high praise!”
~T.S. - VP of Communications, NYX Cosmetics
I’ve helped brands land features in the world’s biggest media outlets and producers at shows like Ellen, GMA and Today trust my expertise. Here’s what clients and media leaders have shared about working with me.
Trusted by Brands and Media Alike
"If I was down to my last dollar, I'd spend it on public relations."
Richard Branson
Founder of the Virgin Group
"Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad."
Bill Gates
Founder of Microsoft
It’s how they build influence, trust, and demand without relying on ads. It's the key ingredient for billionaires like Warren Buffett, Jeff Bezos, Bill Gates or Richard Branson. It’s part of why they’re known and trusted.
They've leveraged PR to build trust, authority and momentum.
PR is the powerful engine behind the world’s most successful brands and entrepreneurs.
PR is often locked behind expensive agency retainers—truth is, my agency also charges thousands each month for it. My clients see incredible returns on that investment, but I know not everyone has the budget to hire a full-service PR team.
Still, I believe anyone with a message worth sharing deserves the same access and tools to build credibility and authority. That’s why I created the PR Insider Secrets Workshop; so you can learn exactly how to land meaningful media coverage, build your credibility, and grow your influence without the heavy price tag.
Now it's your turn to use the power of PR the same way the world's most recognized brands do. And I'll show you exactly how inside this workshop.
Why Most People Miss Out on the Power of PR (and How You Won’t)
What You’ll Learn in the PR Insider Secrets Workshop:
Angle:
How to craft a compelling story that the media can’t ignore.
Pitch:
The proven email pitch framework that's landed top-tier press for my clients.
Targeting:
How to find and reach out to the right journalists and outlets for your niche.
Leverage:
Strategies to turn media coverage into lasting authority and business growth.
Earned vs. Paid:
The difference between earned and paid press—and when to use each.
Fast Wins:
Tips to secure guaranteed media placements quickly.
Action Steps:
Simple, actionable steps to land press, even if you’ve never done PR before.
You’ll learn exactly how to position your story, pitch the right journalists, and secure meaningful media coverage that builds your credibility and attracts new opportunities, without paying thousands for an agency.
Ready to get noticed and build your authority using the same PR strategies trusted by top entrepreneurs and brands?
More Results Using My Strategies
”Lauren is the ultimate professional with strong relationships with major media outlets. Her influence was a large part of the brand success with many, many major pickups... always appreciate a PR person who is willing to roll up their sleeves!”
~ J.W. -Director of Marketing, Swagtron
“...brilliant, well connected senior PR professional, who knows how to build a brand and help clients be selective about finding the right opportunities to suit them...We happily put our future in her hands and know without a doubt, that Lauren always puts our best interests first.”
~C.M. - CRO, Petcube
“Lauren took over after another agency tried and couldn’t get us any press, so wasn’t expecting much, but we couldn't be happier with the results. She exceeded our expectations and got us top-tier media coverage in a short time frame. She definitely knows what she's doing.”
~J.B. - Co-Founder & COO, Doorstead
“We highly recommend Lauren and her team without any reservation... we were thoroughly impressed with their ability to mold our vision into a reality with such ease and professionalism. and successfully elevated our brand even beyond what we imagined.”
~M.O. - Western Regional Director, Alexander McQueen
After This Workshop, You’ll Be Able To:
Pitch your business like a pro — with zero fluff.
Land real media features without paying for ads or agencies.
Position yourself as the trusted go-to expert in your field.
Finally feel confident sharing your story with the press.
Build genuine relationships with journalists who want to hear from you.
Turn your earned media into powerful social proof that grows your business.
Make informed choices about how to use branded content to boost your reach.
Take control of your business growth with the power of PR forever.
🎯 You’ll walk away with everything you need to land your first press feature, without a PR agency or a single paid ad.
Limited-Time Bonuses
Secure your spot early and unlock exclusive bonuses designed to help you implement faster and with confidence.
I’m offering two exclusive Fast Action Bonuses for the first 10 enrollments in each cohort:
✨Pitch Template Vault
Get exclusive access to a curated collection of high-performing PR pitch templates, subject line swipe files, and pitch angle cheat sheets so you can start crafting winning pitches with ease.
✨Private Live Q&A Group Call
Join a live, small-group Q&A call where you can get your PR questions answered directly, troubleshoot your pitch ideas, and gain clarity on your next steps toward landing media coverage.
Once these 10 free bonus spots are filled per each cohort, they’re gone.
Are you ready to...
Increase your business's visibility and credibility?
With strategic PR, get featured in top media outlets, putting your brand in front of thousands (or even millions) of potential customers.
Establish yourself as an authority in your industry?
PR puts you in the spotlight as a trusted expert, attracting high-quality leads who are ready to buy. No more shouting into the void – you'll be the go-to name everyone's talking about.
Attract more clients/customers and boost sales?
Elevate your brand's reputation and attract more clients by utilizing the power of PR. By securing media coverage, you can generate buzz, drive traffic to your business, and ultimately increase your sales and revenue.
Build an email list of clients or customers without having to pay for a single Ad?
Leverage the power of PR to rapidly grow your email list by securing media coverage that drives organic traffic and interest—no paid ads required.
This is for you if:
💫 You started an amazing new business and are working non-stop but it's just NOT going anywhere.
💫 You have a business that you KNOW people need but they just don't know it even exists.
💫 You're tired of being passed over and want to become respected as an authority in your industry.
💫 You're done with mediocrity and are serious about taking your business to the next level.
💫 You have the right expertise and knowledge but you need more credibility.
💫 You're tired of having to keep paying for FB, IG or Google Ads without seeing any R.O.I.
A Little More of What People Say About Me
“...brilliant, well connected senior PR professional, who knows how to build a brand and help clients be selective about finding the right opportunities to suit them...We happily put our future in her hands and know without a doubt, that Lauren always puts our best interests first.”
~C.M. - CRO, Petcube
"...Lauren is simply AMAZING! Our projects were so successful because of her expertise, attention to detail, not to mention her kindness. She was able to bring our vision to life while always leveling up our brand messaging every year. And she always did so with a smile."
~ R.K. Director of Special Projects, Age of Learning, Inc.
“Lauren and her team was instrumental in helping ByteDance successfully execute its first end of year holiday campaign. The feedback was exceptionally positive and we couldn't have done it without her. I’m grateful for her expertise and wouldn’t hesitate to recommend her to any of my contacts.”
~H.L. - Head of Operations, ByteDance
“We highly recommend Lauren and her team without any reservation... we were thoroughly impressed with their ability to mold our vision into a reality with such ease and professionalism. and successfully elevated our brand even beyond what we imagined.”
~M.O. - Western Regional Director, Alexander McQueen
Welcome to your All-in-One Resource for DIY Media Coverage and Business Growth
Our blog is designed to empower small business owners with the tools and strategies needed to take control of their public relations, digital marketing, and online presence—without the high costs of an agency. Discover actionable tips, expert advice, and insider secrets on securing media coverage, mastering social media marketing, and optimizing your digital footprint. Whether you're just starting out or looking to elevate your brand, our posts cover everything you need to grow your business and achieve lasting visibility. Dive in and start your journey to becoming your own PR powerhouse!
