You've built something great. So why isn't anyone talking about it?
From the PR strategist behind campaigns that landed brands in every major national media outlet, including TODAY, GMA, Ellen, Forbes, and The New York Times, turning brands into #1 category leaders and household names, with one that even got acquired by a Fortune 500 company.
In the next 90 days, imagine seeing your business featured in the magazines, TV shows, podcasts, and online publications your customers already know and trust.
No PR agency. No ad budget. No prior experience needed. Here is how.
DIY PR FOR SMALL BUSINESSES, BRANDS & EXPERTS
My work has been featured in:
Your Business Doesn't Need More Posts. It Needs More Credibility.
You can post about your business every day.
But when a journalist, editor, producer, podcast host, or trusted publication talks about you, the message hits differently.
Third-party media coverage can introduce your business to audiences you may never reach on your own while giving potential customers another reason to trust you.
Reach audiences beyond your existing following
Build third-party credibility and trust
Increase organic visibility and discoverability
Position your business or expertise as noteworthy
Stand out from competitors
Create coverage you can continue leveraging long after it is published
Press can help you:
Media coverage is the vehicle. Visibility, credibility, trust, and authority are the real outcomes.
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EARNED MEDIA VS. PAID CONTENT
Not All Media Exposure Has the Same Impact.
The Simplest Difference?
Paid media says you paid to be there.
Earned media says the media thought you were worth talking about.
✓Organic discovery beyond your existing audience
✓ Search visibility and SEO value
✓ Referral traffic and backlinks
✓Sharing and continued discovery after publication
✓Third-party credibility and trust
Earned Media Can Have Greater Long-Term Impact.
When an editor, journalist, producer, or publication independently chooses to feature your business, the coverage can also have greater potential for:
Paid branded content can guarantee placement and give you a media logo or article to share. But earned media can offer something much harder to buy: independent third-party credibility.
Paid sponsored content can still be useful for guaranteed exposure, controlled messaging, or creating media assets you can reference in your marketing.
But sponsored or advertorial content may have limited organic discoverability and can sometimes be difficult for potential customers to find later unless they already have the direct link.
Whether you’re a product or service business, the opportunities are powerful.
If you sell a PRODUCT
Gift guide placements: holiday, seasonal, and year-round
Product roundups, reviews and best-of lists
Morning show product segments on programs like the Today Show
Magazine and online publication product features
Trade publication coverage that puts your product in front of retail buyers
Blogger and online creator reviews and features
If you offer a SERVICE
Being quoted as an expert source in magazine and online articles
Podcast guest interviews in front of your ideal clients
Best-of and top professional lists in your city or field
Thought leadership columns and bylined articles
Speaking opportunities and conference features
TV/Broadcast interviews & press profiles and features
Actual client media placement: A single product segment on the Today Show reaches 2.6 million viewers. To buy the equivalent airtime as an advertisement would cost between $200,000 and $500,000. Getting featured as earned coverage costs you nothing but time and a well-written pitch.
Actual client media placement: A single expert interview on Fox 11 Los Angeles reaches hundreds of thousands of local viewers. To buy the equivalent airtime as an advertisement would cost between $30,000 and $250,000. Getting booked as an expert guest costs you nothing but knowing who to pitch and what to say.
Different Opportunities. Same Fundamental PR System.
You need a strong story, the right media target, a compelling pitch, and a reason for someone to care now.
Start Here. No Experience Needed. FREE GUIDE
What Can the Right Media Exposure Actually Do?
You don't need hundreds of press mentions. Sometimes, just one right opportunity is enough to change the trajectory of a business.
CLIENT CASE STUDIES
3-10x more
The conversion rate of a single gift guide placement compared to a paid social media ad for product businesses. People reading a trusted publication's gift guide are actively looking to buy. They buy at 3 to 10 times the rate of people who see an ad.
72hrs
How quickly a single morning show segment can sell out a product. Not because the product changed but because it became visible and got people talking about it.
$0
What earned media coverage costs compared to the $500 to $5,000+ per month most small businesses spend on digital ads that disappear the moment they stop paying.
None of this requires a PR agency. None of it requires an ad budget. It requires knowing how the system works and having the right tools to work it.
Here is what staying invisible is actually costing your business.
You've invested real time, real money, and real belief into what you've built.
You know your business has something valuable to offer.
Yet every day you watch competitors get featured in magazines, quoted in articles, interviewed on podcasts, or showcased on television, and you can't help but wonder...
"What do they have that I don't?"
The answer isn't that they have a better product or service.
It's that more people know they exist.
The businesses that consistently get media attention understand how to position themselves, tell compelling stories, and put those stories in front of the right people.
That's not luck.
It's a system.
And systems can be learned.
You're not invisible because your business isn't good enough. You're invisible because nobody showed you how this works.
Me on the set of the Ellen Show (& in her chair!) with one of my fave producers.
Hi, I'm Lauren, founder of Pearl PR Group. For more than 16+ years, I’ve helped brands and businesses earn media coverage across national television, major publications, and digital media, including Forbes, Good Morning America, TODAY, Entrepreneur, and more.
Along the way, I’ve seen a single TV segment sell 5,000 units in just 3 minutes, helped experts become go-to media sources, and worked with brands that went on to become category leaders and even be acquired by a Fortune 500 company.
And after years of doing this professionally, one thing became incredibly clear:
The businesses that get the most attention aren’t always the ones with the best products or services. They’re the ones that know how to tell the right story to the right people.
That’s what I’ve turned into the templates, tools, and training you’ll find here: practical, step-by-step resources designed to help you understand how PR works and start using it for your own business, even if you’ve never pitched the media before.
You don’t need an agency-sized budget to start. You just need the right tools and guidance to do it yourself. That’s exactly what I’m going to teach you.
16+ years. Client after client. Results that speak for themselves.
“Lauren stepped in after another agency couldn’t get us any press, so we didn't expect much, but we couldn't be happier with the results. She exceeded our expectations and got us top-tier media coverage in a short time frame. She definitely knows what she's doing.” ~ J.B. - Co-Founder & COO, Doorstead
These Aren't PR Theories. They're Strategies I've Used for Years.
REAL-WORLD PR EXPERIENCE. TURNED INTO A SYSTEM YOU CAN USE.
Why Nobody Is Talking About Your Business (Yet)
Inside You'll Discover:
GET THE FREE GUIDE
Free instant access. No credit card required.
The Free DIY PR Guide to Getting Your Business Noticed, Building Credibility & Becoming More Media-Ready
You built something worth talking about.
Now learn what may be keeping the media from noticing it.
Why some businesses consistently get featured while others stay invisible
What journalists, editors, producers, and podcast hosts are actually looking for
What makes a business or story media-worthy
The biggest mistakes that keep businesses from getting press
Why timing matters more than most businesses realize
How to position yourself as a trusted authority in your industry
The first steps to start getting your business noticed
The different types of media opportunities available for product and service businesses
Ready to Reach Out to the Media, But Not Sure What to Say?
If you’re ready to start making contact but aren’t sure what to say, the Media Pitch Template Pack gives you a simple, ready-to-use starting point.
Every week without a pitch is another week of missed opportunities.
While you're waiting, journalists are writing stories, editors are selecting products, and podcast hosts are booking guests. The longer you wait, the longer your business stays invisible while your competitors continue getting the attention, trust, and opportunities that could have been yours.
The Pitch Template - $27
Instant Download
Get customizable pitch templates for both product and service-based businesses so you can see how to structure your outreach and start with more clarity and confidence.
No more staring at a blank screen wondering what to say or how to say it. Customize the template for your business and start reaching out to the media today.
Fast-Track Your Way to Getting Featured
Pitch Template Pack Plug-and-play email pitch proven to catch media attention
Story Angle Workbook Over 30 proven story angles to help you uncover newsworthy ideas
Press Kit Template Professional press kit designed to give media everything they need to know about you
Press Release Template + Bonus Tools
Additional templates and tools to help you build momentum and maximize your efforts.
Instant download. Everything included. Start today.
Want to Move Faster?
The Pitch Template gives you everything you need to start pitching with confidence. If you'd like to save time and have the supporting tools already created for you, the Fast-Track PR Bundle brings everything together in one place.
Think of it as your complete PR toolkit. Everything you need to create stronger pitches, uncover better story ideas, present your brand professionally, and move from planning to pitching faster.
WHO THIS IS FOR
This Is for You If...
✓ You sell a physical product in beauty, wellness, food, lifestyle, home, fashion, or another consumer category and know your brand deserves more visibility, credibility, and attention from the right audience.
✓ You offer a service or sell your expertise as a consultant, coach, entrepreneur, founder, or industry specialist, and you have valuable knowledge, a unique story, or a point of view to share, but not enough of the right people know who you are yet.
✓ You have a great business, but not enough people know it exists.
✓You're unsure what the media would actually find interesting about you or your business.
✓ You want more visibility, credibility, and authority beyond your own social media channels.
✓You're launching, growing, entering a new market, or simply trying to stand out from competitors.
✓You want to pursue media opportunities yourself, but aren't sure where to begin or what to do first.
✓ Hiring a full-service PR agency isn't the right fit for you right now, but staying invisible isn't either.
✓ You're willing to take action. You just want someone to show you how PR actually works and give you the tools to do it.
You Don't Need to Know PR Before You Start.
You just need someone to show you how it works.
“...brilliant, well connected senior PR professional, who knows how to build a brand and help clients be selective about finding the right opportunities to suit them...We happily put our future in her hands and know without a doubt, that Lauren always puts our best interests first.” - C.M. - CRO, Petcube
"Lauren is extremely knowledgeable and she delivered well beyond what we were expecting. Her understanding of a brand and knowing what strategy to implement contributed ultimately towards NYX getting acquired by L'Oreal."
- T.S. - V.P of Communications, NYX Cosmetics
Pearl PR Group launched us and despite competitors that had launched months before us, we were the only brand that was repeatedly on The Ellen Show, GMA, Today Show, WSJ, Forbes, Mashable and countless others. Lauren has many high profile connections and whatever the request was, she made it happen. Everything we can possibly imagine, they got it for us. They also made our presence at CES stand out above the crowd.- J. W. - Marketing Director, SWAGTRON
Lauren is simply AMAZING! Our projects succeeded because of her expertise, meticulous attention to detail, and genuine kindness. She consistently brought our vision to life while elevating our event profile year after year, always with a positive attitude and a smile.- R.K. - Director of Special Projects, Age of Learning, Inc.
"We were thoroughly impressed with their ability to mold our vision into a reality and successfully elevated our presence even beyond what we imagined." - M.O., Western Regional Director, Alexander McQueen
“Lauren has been a standout partner over the past 13 years and I can't wait to work with her again. She has always been positive, efficient and understanding of both clients and broadcasters needs. If you have not had the pleasure of working with Lauren, you're missing out!”- R. W. - Co-Executive Producer at The Ellen DeGeneres Show
Trusted by Brands. Proven Through Results.
Ready to start getting your brand noticed?
REAL-WORLD EXPERIENCE.
Testimonials from brands and media partners Lauren has worked with through Pearl PR Group.
Start free, or use the DIY PR templates to skip the guesswork and start reaching out to the media faster.
You have built something great.
Now let's help more people discover it.
Frequently Asked Questions
Is this for product businesses or service businesses?
Both.
Product businesses may pursue opportunities such as gift guides, product roundups, TV segments, trend stories, and product features.
Experts and service businesses may pursue interviews, expert quotes, podcasts, founder stories, thought leadership, and industry coverage.
The opportunities are different, but many of the underlying PR principles are the same.
Is this only for established businesses?
No. You do not need to be a large or established company to start pursuing press.
Small businesses, newer brands, founders, and experts can all have media opportunities if they have something relevant, useful, timely, or interesting to contribute.
You don’t need to be well-known before getting press. PR can be one of the ways you become better known.
Do I need any PR experience?
Not at all.
These resources were created specifically for business owners, entrepreneurs, experts, and founders who may have never pitched the media before.
You don’t need to understand PR before you start. Everything is designed to make the process practical, approachable, and easier to understand.
Do I need media contacts or connections?
No. You do not need an existing network of journalists or media contacts to get started.
A big part of DIY PR is learning how to identify the right journalists, editors, producers, podcast hosts, and outlets for your business and how to approach them effectively.
Do I need a large social media following?
No.
A large following can sometimes help, but journalists are primarily looking for relevant stories, interesting products, useful experts, credible sources, and ideas that fit what they’re working on.
What if I don’t know what would be interesting about my business?
That’s extremely common.
Your business itself doesn’t necessarily have to be the story. Often, the opportunity comes from finding a stronger angle around your product, expertise, experience, a timely trend, a customer problem, or something happening in your industry.
If this is where you’re stuck, the Story Angle Workbook is the best place to start.
Can these templates guarantee media coverage?
No legitimate PR professional can guarantee earned editorial coverage because journalists, editors, and producers make the final decision about what they feature.
These resources are designed to help you approach PR more strategically, improve your positioning and outreach, and give yourself a stronger chance of getting noticed.
They are based on the same PR principles and strategies I’ve used throughout 16+ years of securing media coverage for clients across national television, major publications, digital media, gift guides, podcasts, and more.
Which product should I start with?
If you’re unsure what to pitch, start with the Story Angle Workbook.
If you know your story but don’t know what to write, choose the Media Pitch Template Pack.
If you want the essential tools together, choose the Fast-Track PR Bundle.
If you want to learn the complete DIY PR process step by step, the Complete DIY PR System is the best fit.
Are the products delivered immediately?
Yes. All DIY PR templates and tools are digital, so you’ll receive access after purchase and can start using them right away.
What if I want more help later?
What if I want more help later?
Absolutely. You can start with a template or DIY resource and move into more support whenever you need it.
Options range from the Complete DIY PR System and private 1:1 strategy guidance to customized visibility strategy and 12-month planning.
And for companies that want the strategy and outreach handled for them, Pearl PR Group also offers full-service PR for select brands.
You can start with as little or as much support as you need.
Get Seen. Get Known. Build Influence.
Your Business Can't Get Talked About If Nobody Knows It Exists.
Instant download.
Free. No experience needed.
Or if you are ready to take the first real step right now:
You don't need a giant following, an enormous marketing budget, or years of PR experience to start.
You just need to understand how the system works and know where to begin.
Start Getting Featured Today
Stop blending in and start attracting the clients and media attention your expertise deserves. Your visibility journey starts here.