Learn How to Get Media Coverage Without Hiring a PR Agency
Join the live PR Insider Workshop — the step-by-step system to land press features, boost visibility, and attract dream clients organically.
You’ve tried posting endlessly on social media, running ads, or waiting for word-of-mouth to take off, but it still feels like no one’s noticing you.
Visibility isn’t about luck; it’s about positioning yourself as the go-to expert journalists want to feature. This workshop shows you how.
Taught by the founder of Pearl PR Group, to give small business entrepreneurs the same PR strategies and insider access used by top brands
My work has been featured in:
What You’ll Learn in the DIY PR Workshop:
Angle:
How to craft a compelling story that the media can’t ignore.
Pitch:
The proven email pitch framework that's landed top-tier press for my clients.
Targeting:
How to find and reach out to the right journalists and outlets for your niche.
Leverage:
Strategies to turn media coverage into lasting authority and business growth.
Earned vs. Paid:
The difference between earned and paid press—and when to use each.
Fast Wins:
Tips to secure guaranteed media placements quickly.
Action Steps:
Simple, actionable steps to land press, even if you’ve never done PR before.
You’ll learn exactly how to position your story, pitch the right journalists, and secure meaningful media coverage that builds your credibility and attracts new opportunities, without paying thousands for an agency.
Ready to get noticed and build your authority using the same PR strategies trusted by top entrepreneurs and brands?
This is for you if:
You're a coach, expert or service-based entrepreneur who wants more visibility.
You're ready to be seen as an authority in your industry.
You have the right expertise and knowledge but you need more credibility.
You're tired of having to keep paying for Ads without seeing any R.O.I.
You're tired of endless posting that's getting nowhere.
You're done with mediocrity and are serious about taking your business to the next level.
You didn’t come this far to stop
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After This Workshop, You’ll Be Able To:
Pitch your business like a pro — with zero fluff.
Land real media features without paying for ads or agencies.
Position yourself as the trusted go-to expert in your field.
Finally feel confident sharing your story with the press.
Build genuine relationships with journalists who want to hear from you.
Turn your earned media into powerful social proof that grows your business.
Make informed choices about how to use branded content to boost your reach.
Take control of your business growth with the power of PR forever.
🎯 You’ll walk away with everything you need to land your first press feature, without a PR agency or a single paid ad.
⚠️ A Helpful Note About “Guaranteed PR”
There are companies online that promise "guaranteed" media coverage, but those placements are typically paid ads labeled as “advertorial,” “paid,” or “sponsored content.” While they may appear similar to real press, that type of coverage does not give you the same credibility, trust, or long-term visibility as earned media, and is often not searchable without a direct link.
Our focus is on real earned media press opportunities which carries significantly more influence, builds credible authority for your brand, and shows up in organic searches, helping you stay visible long after the feature goes live.
Results Using My Strategies
”Lauren is the ultimate professional with strong relationships with major media outlets. Her influence was a large part of the brand success with many, many major pickups... always appreciate a PR person who is willing to roll up their sleeves!”
~ J.W. -Director of Marketing, Swagtron
“...brilliant, well connected senior PR professional, who knows how to build a brand and help clients be selective about finding the right opportunities to suit them...We happily put our future in her hands and know without a doubt, that Lauren always puts our best interests first.”
~C.M. - CRO, Petcube
“Lauren took over after another agency tried and couldn’t get us any press, so wasn’t expecting much, but we couldn't be happier with the results. She exceeded our expectations and got us top-tier media coverage in a short time frame. She definitely knows what she's doing.”
~J.B. - Co-Founder & COO, Doorstead
“We highly recommend Lauren and her team without any reservation... we were thoroughly impressed with their ability to mold our vision into a reality with such ease and professionalism. and successfully elevated our brand even beyond what we imagined.”
~M.O. - Western Regional Director, Alexander McQueen
Limited-Time Bonuses
Secure your spot early and unlock exclusive bonuses designed to help you implement faster and with confidence.
I’m offering two exclusive Fast Action Bonuses for the first 10 enrollments in each cohort:
✨Pitch Template Vault
Get exclusive access to a curated collection of high-performing PR pitch templates, subject line swipe files, and pitch angle cheat sheets so you can start crafting winning pitches with ease.
✨Private Live Q&A Group Call
Join a live, small-group Q&A call where you can get your PR questions answered directly, troubleshoot your pitch ideas, and gain clarity on your next steps toward landing media coverage.
Once these 10 free bonus spots are filled per each cohort, they’re gone.
📅 Next session: March 26, 2026
Are you ready to...
Increase your business's visibility and credibility?
With strategic PR, get featured in top media outlets, putting your brand in front of thousands (or even millions) of potential customers.
Establish yourself as an authority in your industry?
PR puts you in the spotlight as a trusted expert, attracting high-quality leads who are ready to buy. No more shouting into the void – you'll be the go-to name everyone's talking about.
Attract more clients/customers and boost sales?
Elevate your brand's reputation and attract more clients by utilizing the power of PR. By securing media coverage, you can generate buzz, drive traffic to your business, and ultimately increase your sales and revenue.
Build an email list of clients or customers without having to pay for a single Ad?
Leverage the power of PR to rapidly grow your email list by securing media coverage that drives organic traffic and interest. No paid ads required.
A Little More of What People Say About Me
“...brilliant, well connected senior PR professional, who knows how to build a brand and help clients be selective about finding the right opportunities to suit them...We happily put our future in her hands and know without a doubt, that Lauren always puts our best interests first.”
~C.M. - CRO, Petcube
"...Lauren is simply AMAZING! Our projects were so successful because of her expertise, attention to detail, not to mention her kindness. She was able to bring our vision to life while always leveling up our brand messaging every year. And she always did so with a smile."
~ R.K. Director of Special Projects, Age of Learning, Inc.
“Lauren and her team was instrumental in helping ByteDance successfully execute its first end of year holiday campaign. The feedback was exceptionally positive and we couldn't have done it without her. I’m grateful for her expertise and wouldn’t hesitate to recommend her to any of my contacts.”
~H.L. - Head of Operations, ByteDance
“We highly recommend Lauren and her team without any reservation... we were thoroughly impressed with their ability to mold our vision into a reality with such ease and professionalism. and successfully elevated our brand even beyond what we imagined.”
~M.O. - Western Regional Director, Alexander McQueen
Welcome to your All-in-One Resource for DIY Media Coverage and Business Growth
Our blog is designed to empower small business owners with the tools and strategies needed to take control of their public relations, digital marketing, and online presence—without the high costs of an agency. Discover actionable tips, expert advice, and insider secrets on securing media coverage, mastering social media marketing, and optimizing your digital footprint. Whether you're just starting out or looking to elevate your brand, our posts cover everything you need to grow your business and achieve lasting visibility. Dive in and start your journey to becoming your own PR powerhouse!
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