Most businesses don't struggle because they lack potential. They struggle because they don't have a clear strategy.
So they pitch without direction, chase opportunities that don't align with their goals, and wonder why nothing is gaining traction.
The Custom PR Strategy and 12-Month Roadmap changes that.
In one focused engagement, you'll walk away knowing exactly which stories about your business are worth telling, which outlets and opportunities are worth pursuing, and what to do first, second, and third to build real visibility over the next year.
No more guessing. No more random outreach. Just a clear, personalized plan built around your business, your goals, and the opportunities that will actually move the needle.
PR is more than getting featured. It's about building the credibility, visibility, and trust that help your brand grow.
A Personalized PR Roadmap. Not a Generic Checklist
The Custom PR Strategy Session and 12-Month Roadmap is a focused, high-impact engagement designed to uncover your strongest visibility opportunities and give you a clear plan to pursue them.
Together, we'll identify your most compelling stories, the right outlets and opportunities to pursue, and the strategic priorities that will help you build credibility, increase awareness, and grow your business over the next 12 months.
This isn't a generic template with your name added at the top. Every roadmap is custom-built from scratch around your business, audience, goals, and growth objectives.
We'll identify the opportunities that make the most sense for where your brand is today, uncover ways to strengthen your visibility, and help you build a strategy that positions you ahead of the competition.
This Is For You If...
You have a great brand, product, or expertise, but the right people still don't know you exist.
You want to increase visibility, build credibility, and become a recognized name in your industry.
You know PR can help accelerate growth, but you need a clear strategy for the right stories, opportunities, and next steps.
You want to uncover the angles and opportunities that will help your brand stand out and position you as a trusted authority.
You're preparing for a launch, expansion, major milestone, or new growth phase and want a strategic plan behind your efforts.
You're ready to build intentional visibility that creates lasting brand awareness, trust, and business opportunities.
The brands that win aren't always the ones with the biggest budgets. They're the ones with the clearest story, strongest positioning, and strategy to consistently get in front of the right audiences.
Brand Visibility & Positioning Assessment
A strategic review of your brand positioning, messaging, audience, and opportunities to strengthen your visibility and stand out in your market.
Competitive Differentiation & Story Strategy
Identify what makes your brand unique and develop the stories, angles, and messaging that help you stand apart from competitors.
Media Angle Development
Uncover compelling stories and PR angles designed to capture attention from journalists, editors, podcast hosts, and media outlets.
PR Opportunity Strategy
Identify the media opportunities, platforms, campaigns, and visibility channels that align with your goals and growth objectives.
Custom 12-Month PR Roadmap
A personalized plan outlining key opportunities, seasonal moments, launches, milestones, and strategic priorities to guide your PR efforts.
Personalized Action Plan
Clear next steps so you know exactly what to prioritize, what actions to take, and how to move forward with confidence.
What's Included
What 16+ Years of Actual PR Experience Looks Like
Lauren has spent 16 years getting businesses talked about in Forbes, Good Morning America, the Today Show, Business Insider, and hundreds of gift guides, expert features, and media placements that changed the trajectory of the businesses behind them. She has also secured repeated national television appearances, including The Ellen DeGeneres Show.
Over the years, she has developed and refined a proven PR strategy for identifying the right stories, uncovering the strongest opportunities, positioning brands for media attention, and creating the visibility that translates into measurable business growth.
One client got acquired by a Fortune 500 company. Another client sold 5,000 units of their product within 3 minutes of a single TV segment airing. And yet another client went from being unknown in their field to becoming the go-to quoted expert journalists call by name.
These aren't flukes. They're what happens when a business has the right story, the right strategy, and a clear plan to execute it.
The same proven strategy Lauren has used again and again will be applied to your brand to create a custom 12-month PR roadmap built around your goals, your audience, and the opportunities most likely to move your business forward.
That's exactly what this custom PR strategy and 12-month roadmap is designed to give you.
Why Visibility Matters
Media coverage is not the end goal. It's a powerful vehicle for building credibility, trust, and opportunities that help your business grow.
The brands that become household names rarely rely on chance. They build visibility strategically and consistently over time. Until recently, that level of strategic PR was often out of reach for smaller businesses. This gives you access to the same proven strategic approach without the cost of hiring a full-service PR agency.
Is This The Right Fit For Your Brand?
Every business is at a different stage, with different goals and opportunities.
Before creating your roadmap, we'll take the time to understand where your brand is today, where you want to go, and what PR strategy will create the strongest impact for your business.
Our goal is to make sure you have a clear plan that aligns with your objectives and gives you the best opportunity for a meaningful return on your investment.
Stop Guessing. Start Building Visibility That Actually Works.
You've built something worth talking about. The businesses getting covered right now aren't more deserving than yours -- they just have a clearer strategy for getting in front of the right people.
This is yours.
Spots are limited. Lauren takes on a small number of strategy clients each month to make sure every roadmap gets the attention it deserves.